27,February, 2020 By Tanya Smythe

Find Top Performing Media Agency In Kingston, SY

Contact Us: info@digitalmarketingsurrey.co.uk

Google local search marketing firm, search marketing firm for small business,“search marketing companies near me” or in a given area and you’ll be presented with many many options. How to choose which one might be able to help you?

To discuss how we can help, contact us via: info@digitalmarketingsurrey.co.uk

Sure, you can visit their website, but then what? If you’ve not received any personal recommendations, you need a quick and effective method to shortlist a handful of companies to follow up.

The starting point must be that they’re all professional, deliver a quality service and are competent. Now that the absolute basics are stated, then what?

Three attributes to search for are:

• Prices
• Social network presence
• Return on Investment (ROI)

Prices:

One of the first questions typically asked is, “what will it cost”, to which the answer will be, “it depends”. There is no one size fits all, and there are a wide array of techniques within the professional digital agency’s expertise. Every business is different, has different needs and a different budget. You, the business owner, need to be clear on your objectives as this will determine what can be done, over what timeframe and at what cost. A word to the wise, be realistic with your expectations.

Reputable firms will have a standard set of charges; these should be considered the base point for the subsequent discussions. 

Social networks 

Social media platforms can and are used in a variety of ways to address both positive and negative situations. The latter arises when negative comments have been posted online, in which case, the objective is to politely seek to address and resolve the matter raised.  

Alternatively, one can use the platforms to thank someone who’s shared a positive comment or expressed gratitude. 

Regardless, look for firms who have an active presence online.

Return On Investment (ROI)

This is a critical yet simple metric. Any investment must create a positive return. Marketing will generate direct and indirect benefits. Sales is different, and the responsibility of others within the organisation. 

With that said, an effective and adequately resourced marketing strategy, appropriately delivered, will realise a range of benefits, the more tangible examples include

• additional visitors to the web site, 
• enhanced social media engagement,
• phone calls that are leads

Before engaging an external media agency, ensure that you know the prevailing metrics as these are the hard numbers against which to make comparisons to determine any improvements. Know the lifetime value of a new customer to your business as this will be a significant factor in determining your investment. 

To discuss how the team at Digital Marketing Surrey can help you, please email us on info@digitalmarketingsurrey.co.uk, and we’ll arrange a mutually convenient time to discuss further.

#goodlocalsearchmarketingfirm

#findagoodsearchmarketingfirm

17,February, 2020 By Tanya Smythe

Marketing Agency

What Is An Online Marketing Agency?

“So what, exactly, do you do?” If you work for a marketing firm, you hear this concern all the time. There’s something about the marketing market that intrigues people. It’s clever. Smooth. Hot (often). And it’s filled with lovely, somewhat zany professionals who know how to market ice to an Eskimo.

While some focus on traditional advertising, other specific niche firms will focus solely on public relations, digital marketing or social media services. At Digital Marketing Surrey (DMS), a leading marketing agency company, we focus on web-based marketing; PPC, social media, email campaigning, search engine optimisation (SEO) and video marketing. Also known as integrated marketing.

We keep the process simple and as jargon-free as possible. Our starting point is a competitor analysis. This provides insight into your market, identifies the gaps that either you need to address, or we tackle as part of our activities.

Then, we shape the message that needs to be heard, determining the how and where; every market and target audience is different as are the platforms used.

That’s why we work to make certain you’re enhancing your online presence and establishing your place with your target audience before consumers even stroll in the door. We create, construct and manage dynamic, easy to use sites; build email campaigns; produce e-newsletters, and use search engine optimisation (SEO) to help you cut through the digital mess to reach your target market.

We can advise and assist you when you interact with your target market. Eventually, we help hone your public image in order to speak clearly to customers and earn their respect. Social networking or marketing is not a one-way, self-promotion activity; those days are long gone and two-way dialogue is vital.

We assist you in establishing, growing and handling communities on social networks– from Twitter and Facebook to Linked In, Pinterest and Instagram– and engage fans with significant material. In essence, we help you to build relationships and increase brand name loyalty. So now you understand what a “full-service” ad agency does. Well, at least what this one does.

We do not have any pre-priced spending plans. We likewise do not have any regular monthly minimums or needed buy in bundles. Our capability to manage all spending plans -big, little and in-between sets us apart. Each client’s project is evaluated individually, based on their objectives, needs and capability. You get back what you put in; we’ll set out different options, which will have different price points. Irrespective of budget, it’s important to publish new and engaging content; content that your audience will find of value.

To discuss more about how the team can help, contact us today:info@digitalmarketingsurrey.co.uk

12,November, 2017 By Tanya Smythe

Home Counties Leading Integrated Marketing Services

Contact Us: info@digitalmarketingsurrey.co.uk

 

We’ve got your digital and search marketing needs covered.