Reputation Marketing

 

Pro-actively Ace Your Digital Reputation Marketing

My Business Needs Help! Get in touch with the DMS team right away. Contact Us NOW

• What Is Online Reputation Marketing (ORM)?
• What Is Reputation Management?
• Why Digital Reputation Marketing is Important
• 2 Steps You Can Take Today
• Why Work With DMS

Whether you’re being pro-active and pre-emptive or you’ve identified that you’ve an issue with how your business is portrayed online and are now looking for answers as to how to fix this, then read on, this is for you.

We employ a full solution, from how to manage your reputation online, how to build your online reputation and or how market your digital reputation.  We work with local businesses primarily in London and across the Home Counties; if you’re based further afield, not to worry, we can help you too.

Regardless, get in touch today with the team at DMS to help. Call Us or Select the “I Want Help, click here“

Online reputation marketing should be a core activity of your business, not an after-thought. Many local businesses see this as something only done by the large corporations. There’s no need to think like that. Web-based reputation marketing or reputation marketing in digital marketing is a must for SME businesses. Failing to effectively market your firm’s reputation is costing you sales and impacting the bottom line.

How recently have you checked what your clients or customers are saying about your business online?  If you’ve not got someone or some means to actively monitor what’s going on, you could be in for a nasty surprise.

Whilst product or the service you offer is important, it’s how you do, what you do, that separates your from your competitors. Why should a prospective buyer come to you, rather than a competitor, especially if prices are comparable? The key differentiator, is you and your business’s competence.  As a local business, it’s critical that you take the time and effort to manage, build and market your reputation online.

60% of buyers are put off by negative reviews.  How much is an additional sale worth to your organisation?  That’s what you’re putting on the line. There aren’t too many businesses that can afford to turn away or lose prospective sales.  We’re going to assume that you’re not one of those.  There is a way, however, to appropriately address negative reviews to the benefit of your company.

The key take-away – you must market the positive reviews and address the poor ones.

We have a range of strategies that can help you actively build and market your reputation online.

What is Online Reputation Marketing (ORM)?

Simply put, reputation marketing amplifies the results of well-managed digital marketing campaigns, giving you a higher ROI for your marketing investment.

Employing our various proven strategies, your business’s digital profile can be enhanced – existing reviews can and should be promoted, bad reviews addressed and if you’ve no reviews, this too can be built upon, sometimes within a week (disclaimer: you need to have an existing client base). 

Our goal, is to market your business’s reputation across the web. 

Download a FREE copy of your, “Everything You Must Know To Manage Your Online Reputation“

** If you’re company’s not listed in the drop down field, skip it, by selecting the “Next” button.

What is Reputation Management?

A 2017 article in the Financial Times puts the issue starkly:

“Unexpected crises can destroy businesses and reputations. Boards, chief executives and their managers may believe they have a firm grip on the risks they face. They should think again.”

Whether in the traditional media or now across the web, the main objective of rep management, also commonly referred to as Online Reputational Management (ORM) is to shape and influence the public’s perception of the company. Ideally, aligning how the company’s see itself with how the public perceives it. The greatet the gap, the more it may create a negative impact; not something a business owner can or should ignore.

Reputation management involves the monitoring of:

• The brand’s reputation
• Addresing content that’s potentially damaging
• Reolving customer/client feedback before it becomes detrimental to the business
• Suppressing negative search results

Common, ethical approaches to managing one’s online reputation include: 

• mug shot removal sites
• astroturfing
• managing customer review sites
• censoring negative complaints, and
• using search engine optimisation tactics

Why Digital Reputation Marketing IS Key for your Company

Irrespective of you sector and B2B or B2C market, in order to remain commercially and financially viable, you need sales. Prospective buyers will be more inclined to buy your product/service after you’ve built their trust.

There’s no rocket science here – this is a truism for all commercial operations. All activities have a cost, and this’ll impact your revenue and profit margins.

Ask yourself a simple question, when you’re considering making a purchase, how much feedback from friends and family or many reviews do you read? We all do it, especially for the more expensive items. Previously, we relied on printed ads or word of mouth; the internet’s changed all that.

Why should those who buy your product/service, be any different?

One of the primary indicators of trust is simply a business’s appearance in the search results. However, a company shouldn’t rely on this alone. Because:

Where trust exists, we’ll buy. Online reviews can make or break this trust.

From the 2019 BrightLocal Local Consumer Review Survey:

• 90% of consumers used the internet to find a local business in the last year, with 33% looking daily
• 82% of consumers read online reviews for local businesses
• Approximately half of the people would consider buying from a company with less than 4 stars
• The average consumer spends 13 minutes and 45 seconds reading reviews before making a decision
• Of those that read reviews, 97% read businesses’ responses to reviews

Unless you’ve received a personal recommendation, which is reputation marketing in itself, just more of a 1-2-1 thing, you’ll do research. You’ll ask others you know for their opinion; you’ll read reviews of the company, even if it’s a one-off purchase and especially if you’re going to be a client.

It’s so easy, and now second-nature for most, to “Google” any business that has caught your eye in the search results or followed you with a promo on social media. Why would anyone spend their money on the unknown when a few clicks (or voice search) on any internet-ready device shows what other people felt about spending money with that business?

When doing a local search for a non-specific business’s product or service, Google happily displays, side by side comparison of top results in the local pack, showing star ratings and reviews are just a click away. A positive and highly rated reputation is a necessity.

It’s human nature, unfortunately, to tell seven times more people of a bad experience than positive. That’s the first hurdle. Secondly, how the company that receives the negative feedback responds, also conveys a message (over and above the words they use). Did you know, responding appropriately to a bad review can turn things around and help to generate other sales? Have you noticed how many “Likes” a negative review gets over a positive? If not, have a closer look next time.

As a business owner, you’ve invested a tremendous amount of time, effort and emotion, into your business. It’s not easy and requires a vast amount of work. Every penny counts, and you’ll be very aware of those aspects of your business that are a drain on your resources.

Why then allow others to tarnish your business reputation that you’ve worked so hard to build? Especially anonymous reviewers! This is where reputation marketing can help your business.

Not actively marketing your business’s positive reputation is leaving control of your business to others.

Whether you’ve actively engaged with digital marketing or not, recognise the impact of reputation marketing on the bigger picture. Yes, you can and must, optimise your website to increase search ranking and visibility; run paid ads to find and retain customers or use social media to build engagement and stay in front of your target market. A poor digital reputation undermines all this activity. It also costs you more money.

The giant tech platforms, the like of Google, Facebook, Twitter, etc., are increasingly incorporating a business’s reputation into their algorithms when determining when and where to show business and when it comes to paid ads, what those costs will be.

Not only can a poor reputation damage new sales opportunities, but it’ll cost you more for SEO and social media management.

Reputation marketing amplifies the results of well-managed digital campaigns giving your business a higher return on investment for your marketing spend.

2 Steps You Can Take Starting Today

• Google My Business
  • Go to your Google My Business page (you have claimed it for your business? It’s free)
  • Check out your Google score, the number of stars
  • Check if you’ve any negative reviews? 
  • Do you have any negative reviews in your “top 10”? 
    • If so, you need to address these.
    • Respond appropriately to good and bad reviews. A “thank you’ is better than nothing, but there are more effective ways to respond.
  • Have you responded effectively to the positive reviews?
• Reputation marketing strategy – Devise and execute; if you need help, get in touch with the team at Digital Marketing Surrey.

DMS’ Reputation Marketing Service

We have a range of reputation marketing services designed for local business, whether your based in London, Surrey, Hampshire, Berkshire, East or West Sussex, Kent or further afield, we’ve tried and tested approaches to effectively manage, build and market your business’s digital reputation:

• Reputation Marketing – expanding visibility of every piece of feedback
• Reputation Management – be on top of every review that your customers/clients leave online
• Reputation Building – collecting and/or re-directing your customers to your preferred online directory
• Reputation Analysis – identify what can and should be addressed

Contact Us Today:

Call Us on 02080581951

or Contact Us