Can Your Business Afford to Ignore Internet Marketing?
Content Marketing Strategy – Bite Sized, For the Time Poor, Local SME Business
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All business’ face unprecedented challenges to their current operations and in some cases, their future existence. Whether your business is in the latter camp or not, you’ll expect a solid ROI on every expenditure. With that in mind, when was the last time you reviewed your digital marketing and in particular, your business’ content marketing strategy? How many leads or brand awareness is it generating?
As an SME business, every penny counts; budgets need careful allocation, and most importantly, your money needs to be working hard for you and your business.
In the worse case, you don’t know! In which case, as a first step, you need to take a closer look at the KPIs. A better position, it could be improved, and you’re looking for ways to make it more cost-effective.
One of the best approaches to improve cost-effectiveness is to identify what existing material can be re-purposed and curated. If you’re not re-purposing and curating your existing content, is there a reason? Would you benefit from assistance?
At the best of times, an effective content marketing plan will help you grow your brand’s recognition, bring in new clients and drive revenue, while helping to reinforce brand commitment, conversions and growth.
According to a research study compiled by Coschedule: Companies that release 16+ blog site posts a month get as much as 3.5 X website traffic as those that release 0-4 messages a month. Content advertising generates 3X much more leads per pound invested. Digital content advertising and marketing:
- Costs c.62% much less than conventional advertising;
- Approx. 61% of online customers purchased after reviewing referrals from a blog site
- Content advertising approaches transform 6X much more typically than other advertising techniques.
Ensure Your Have Clear Goals and Methods
Ensure your objectives are clear and realistic; this will assist you as well as your group in making vital choices as you further refine your marketing material. The wrong message, to the wrong audience at the wrong time, only results in wasted spend.
A common goal is to get people to visit your website or blog site and, as a minimum, sign up to an offer in exchange for their email address; this may be with an introductory discount or e-book. Once you have their email and they’ve agreed to receive further material from you, you’re able to start to build a relationship with those who’ve shown a level of interest with your products/services.
The idea is that a consumer, when aware of a brand name, mission or goal, finds it attractive enough, to complete a purchase. An effective content advertising and marketing strategy have two things in mind: your brand’s voice and the target market. If, for example, you’re attempting to reach younger customers, one method is through the social media sites they’re on and using punchy language.
As an example, Harry’s, a firm that offers razors; generates a digital publication that includes topics such as fathering and design, as well as much more. Tools like Google Analytics assist in identifying which material is most popular with your audience, who’s reviewing what, where and when.
Blog sites like Harry’s self-styled magazine and email newsletters are commonly the core of any content advertising strategy. But ingenious brand names have gone a lot further, tapping right into influencers on Instagram, use of Facebook Messenger, running podcasts, publishing physical publications, generating video clip collections and so on.
An essential exercise at the start of launching your web content strategy is to focus on a couple of the leading networks and branch off later.
How to Encourage Engagement?
Fast forward a month; you’ve created and finalised your content marketing strategy, you’ve great content in the pipeline, you’ve started to blog, at least 3 times a week, have plans to create a bi-monthly newsletter and have an idea for a series of video clips.
Exactly how do you make certain individuals see your web content? You can produce great web content; however, like the typical tree that drops its seeds in the forest, if no one reviews it, does it matter? An email e-newsletter is a great way to distribute the material and seek feedback. Pose questions and challenge or encourage your readers to respond.
While you develop your email list, you can advertise on social media sites (paid), as well as adding additional, evergreen content, that anchors the content of your business web site.
Do Keyword Research
Remember to do effective keyword research and capitalise on search engine optimisation (SEO) to ensure your web content promotes itself. Don’t keyword stuff, keep things proportional. There are free tools such as Google’s Keyword Planner that give an insight to the sort of terms others are using; however, recognise this is only giving you part of the picture, it isn’t giving you any of the really informative information, such as, which terms are really driving your target market, those with buying intent or the level of potential conversion. It’s easy to spend money, make sure it’s on those elements that will deliver an ROI. Are you confident that you know which terms are bringing customers to your site and more importantly, your competitors? Digital Marketing Surrey is data-driven, we can show you, those terms that have buyers intent and are more likely to bring conversions.
When you initially begin, ensure that the material you’re committed to generating is something you and also your group can take care of and maintain. Whether it’s one blog post a week or more posts each month or merely one durable email e-newsletter each quarter, ensure you carry out regularly on schedule.
Digital Marketing Surrey (DMS) is a west London digital marketing agency, based in the borough of Kingston Upon Thames, SY, specialising in providing digital solutions for small and medium sized local businesses.
To discuss how the DMS team can help you with your b2b or b2c content martketing in digital marketing, contact us today:
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