13 Proven Content Marketing Strategies for Business
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Frustrated with your digital marketing? Convinced it should and can be more effective; with a better ROI?
Every organisation, regardless of size, product and service, needs a proven, reliable and effective internet marketing strategy. Small business face a particular challenge of balancing scarce resources, especially allocating funds. A business owner who has to wear many hats, often out of necessity. Unfortunately, over time, this is a false economy; effort is better invested growing the company and not, getting by with the host of other activities that have to be done just to deliver the services and products. Outsource these tasks, it will provide a return on investment.
Online tools and software, make promoting your brand, product or service far easier in 2020, enabling the smaller business an opportunity to compete with their larger competitors.
With more than a decade’s experience, we will improve the ROI for your small-to-midsize organisation (SMEs). To maximise 2020, here are 8 web-based marketing services for small companies. If you’d like to talk with a local marketing business company before continuing reading, please email us at email@example.com.
- Search Engine Optimisation (SEO) – a core element to being visible online. There are both “on-page” and “off-page” factors to manage.
- Digital marketing blueprint – determining an end to end strategy and plan to improve your online assets.
- Competitor analysis – an insight as to how your competitors are attracting visitors, paid adverts and market opportunities.
- Social media marketing – managing how you interact and engage with the client and potential customers. There are many platforms; some more relevant than others. It’s vital to provide material that your audience will perceive as of value., Try now to shout about how good you or your products/services are; this is badly received.
- Email marketing management – build your own email list, don’t be tempted to buy one.
- PPC / Paid Adverts – Facebook and Google are the main sites, both have their benefits.
- Your website: There are many aspects, from technical architecture, to the copy and user experience. You must have total control of your digital assets. Don’t depend on a third-party platform, because of your break their T&Cs, and you can find yourself shut out, either on a temporary or permanent basis.
- Integrated Marketing: integrating these services and providing a full approach.
Internet marketing services can enable your firm, just recognise; there’s more to using the tools and techniques for creating sales opportunities. Those using the software need to know what they’re doing! The DMS team provides the skills and tools to enhance your web-based marketing. Our techniques and approach are designed to grow your digital presence in a safe and trustworthy manner.
Contact us via: firstname.lastname@example.org
- Google My Business: Is critical for a local business. Ensure you’ve claimed your free Google My Business page. It’s simple and quick. There are two options, enter your physical address or mark it to show that your services are delivered, select, “I deliver goods and services to my customers at their locations.” When people search for your products or services either “near me” or in an area, you’ll show.
- Guest blogging: is a great way to build links. Find websites that provide a complementary service or product and determine if they host guest posts. If they do, write an article, aim for 1500 words. This is key to boost your website’s page ranking, in turn, influencing new leads. Be aware, some links are better than others!
- SEO: There are on and off-page components. 3 simple, but quick and easy steps you can take to address the on-page, are:
- target keywords: don’t over-optimise / keyword stuff your content. Target a keyword density of less than 5%.
- structure your content appropriately. Think of a book, it’ll have a main heading sand subheadings.
- “Black Hat SEO” – don’t be drawn into using such an approach. These can and do cause significant problems, especially if Google et al. decide such steps have been implemented. Worse case, you’re website’s essentially removed from the search results pages and any potential leads, lost.
- Website: Build or have your own site built. Don’t be tempted to either skip this and use a 3rd party platform or one of the many services offering you the ability to set a site up in next to no time. Initially, it’ll get you up and running, however, shortly after, you’ll realise your hands are tied, and there are things that you want to do, but can’t. Invest a little more up-front, and have a site built for which you have full control. Additionally:
- make sure the site’s mobile and user-friendly., is clear and simple to use. Ensure that you’re clear and inform clients / potential customers how to contact you.
- Page load speed is essential. People’s patience is limited and visitors expect site sites to load quickly. If it doesn’t, the risk is, they go elsewhere. There are free, online sites to test your site’s loading speed.
- SEO: check the content of your website, ensure there’s no keyword stuffing and the content’s appropriately structured. For “off-page”, check from where links are coming to your site.
- Platforms (e.g. Instagram, Facebook; etc.): know your audience and the places they go when online. Put your content in the correct location. If you use lots of pictures, consider Instagram or Pinterest. Equally, if most of your users are on Facebook, that’s where to invest time and energy. Regardless of the platform, as long as it’s where your’ potential customers are, it will drive traffic and generate new leads.
Digital marketing is a vital service tool for business all over the world. Take the next step and contact us today, via email@example.com to discuss what you’d like to achieve.